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Pay-Per-Click: What is it?

Pay-Per-Click advertising is an online model that requires advertisers to pay when a user clicks on their ad. The ad is composed of text copy written by the advertising company. Typically, pay-per-click advertisements appear on Google’s Search Network. These advertisements target specific search phrases to attract online users to click on them and visit the advertiser’s site. This strategy allows advertisers to reach a targeted audience and drive conversions through the use of paid-click advertising.

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